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EaseMyTrip Unveils 2.0 Strategy, Targets High-Growth Travel Ventures with 49% Equity Investment

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EaseMyTrip.com has officially launched EaseMyTrip 2.0, marking a strategic shift aimed at partnering with high-potential businesses in the travel and leisure ecosystem. Under the new initiative, the company will invest in up to 49% equity of selected ventures, focusing on working capital support while allowing founders to retain full operational control. Speaking on the initiative, Nishant Pitti, Chairman and Founder … Read more

Samsung Eyes Perplexity AI as Default Assistant for Galaxy S26

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Samsung is reportedly in advanced discussions to integrate Perplexity AI into its upcoming Galaxy S26 series, potentially making the AI search assistant the default smart assistant on its flagship smartphones, expected to launch in early 2026. The move, first reported by Bloomberg, signals a strategic shift by Samsung towards a more diversified AI ecosystem, reducing its dependency on Google’s services. The collaboration … Read more

Meta to Fully Automate Advertising with AI by End of 2026

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Meta, the parent company of Facebook, Instagram, and WhatsApp, is gearing up to revolutionize digital advertising by launching a fully AI-driven ad creation platform by the end of 2026. According to The Wall Street Journal, this move will allow brands to generate entire ad campaigns using only a product image and a specified marketing budget-completely automating … Read more

Mouth Fresheners Lead IPL 2025 TV Ads; Biscuits Claim Second Spot: TAM Sports Report

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The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, maintaining its dominance across television networks. According to TAM Sports’ latest advertising report for the first 70 matches (March 22 – May 27, 2025), TV ad volumes witnessed a marginal rise of 0.45% compared to IPL 2024. The volume index stood at 100.45, marginally higher … Read more

Starbucks Offers ₹3 Cr Salary for Private Jet Pilot Role

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Starbucks is brewing something beyond coffee-an opportunity to soar high, literally. The global coffee giant is on the lookout for a Pilot-in-Command for its private corporate jet, and the role comes with a hefty annual salary of $360,000 (approx. ₹3.08 crore). This high-profile position is not your typical aviation gig. While technical flight expertise is a must, Starbucks … Read more

adidas India Welcomes Suhana Khan as Brand Ambassador

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The partnership bridges iconic style with a new generation through the adidas Originals Superstar. adidas India has officially announced Suhana Khan as the latest face of the brand, introducing her through a campaign featuring the iconic adidas Originals Superstar sneaker. The collaboration aims to blend heritage with modernity, connecting a timeless franchise with today’s generation. A Legacy Reimagined The … Read more

Eveready Appoints Anirban Banerjee as CEO

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Eveready Industries India Ltd. has appointed Anirban Banerjee as its new Chief Executive Officer, effective May 10, 2025. Banerjee, who previously served as Senior Vice President and Strategic Business Unit Head for Batteries, Flashlights, and Lighting, brings over 25 years of leadership experience across FMCG, consumer durables, and retail sectors. His extensive background includes key … Read more

Samarjit Singh Named Co-Founder & CEO of Ekaaya Network

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Samarjit Singh is steering a bold new journey as Co-Founder and CEO of Ekaaya Network, a dynamic platform poised to reshape digital experiences. With his visionary leadership, Ekaaya aims to build innovative solutions that connect communities and empower users in fresh, meaningful ways. Samarjit’s deep industry expertise and passion for tech-driven transformation set the stage … Read more

Diksha Gupta Promoted to Associate Director, PR & Comms at CarDekho

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Diksha Gupta has been promoted to Associate Director, PR & Communications at CarDekho Group, marking a significant milestone in her career. With a strong background in strategic communication, she has played a pivotal role in shaping the company’s public relations initiatives. Her elevation reflects CarDekho’s confidence in her leadership and vision to further enhance the … Read more

Tilt has appointed Subbaraju Alluri as CEO – SEA

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Integrated creative agency Tilt has appointed Subbaraju Alluri as CEO – SEA. With over two decades of leadership experience in marketing and communications, Alluri will spearhead Tilt’s regional growth, enhance its integrated offerings, and expand its presence across key Asian markets. Welcoming him, HM International Group CEO William Chan praised his strategic vision and entrepreneurial … Read more