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507 million Viewers watched News in BARC WK18 (3rd – 9th May 2025) News Genre peaked and accounted for 16% of TV Viewership during the three critical days (7th, 8th, 9th May 2025) as against the usual 6%. BARC India’s TV Viewership data during OPERATION SINDOOR shows that when it comes to a significant news event, that touches … Read more
adidas and Arsenal FC have officially launched the club’s 2025–26 home kit, accompanied by a powerful campaign titled “The Heart of Arsenal.” Inspired by the human heartbeat, the campaign emphasizes the deep connection between the club and its supporters, using actual heartbeats and voiceovers from men’s and women’s team players. The launch film also features children from Arsenal’s long-standing community initiatives, including Premier League Kicks, Primary Stars, and Football Plus, commemorating 40 years of Arsenal in the Community. Players Share the Passion Arsenal midfielder Myles Lewis-Skelly expressed his excitement: “I love our new kit – it looks fresh. I can’t wait to wear it in front of our incredible fans. Their energy makes all the difference.” Women’s team captain Kim Little added, “Supporters are truly at the heart of what we do. This kit symbolizes that bond – we carry them with us everywhere.” A Tribute to Heritage and Innovation The new home shirt features a modern take on a classic: a Gothic-style ‘A’ pattern, inspired by the ‘Victoria Concordia Crescit’ crest first used in the 1949/50 season and later seen in the iconic 1990–91 title-winning kit. Designed for performance, the shirt incorporates adidas HEAT.RDY technology for advanced comfort, fit, and moisture control. It uses structured mesh in key zones and 3D-engineered fabric at the nape for ventilation. The AEROREADYversion, made with recycled materials, offers the same standout design for fans. The full kit includes all-white shorts with red accents and red socks featuring the Gothic ‘A’, finished with adidas’s signature Three Stripes. Available Now The Arsenal 2025–26 Home Kit is available for purchase through Arsenal club stores, Arsenal Direct, and selected adidas retail outlets.
The Abby Awards, India’s premier recognition for creative and media advertising, has received over 4,000 entries ahead of its return to Goafest, scheduled from 21 to 23 May 2025. Now in its 56th year, the awards continue to celebrate excellence and innovation in the industry. Ajay Kakar, Chairperson of the Awards Governing Council, noted the Abby’s enduring relevance: “What keeps us iconic is staying ahead of the curve – spotting trends before they go mainstream.” This year marks the fourth edition of the awards’ collaboration with The One Show. Of the 4,076 entries, creative agencies submitted 2,678 and media agencies 1,398, resulting in 1,756 shortlists – 1,265 from creative and 491 from media. A total of 231 agencies participated, including major players like McCann Worldgroup, DDB Mudra, VML, Lowe Lintas, BBH, Grey Group, and Talented. The judging panel featured 401 jurors, with a 65:35 male-to-female ratio. International judges include: This year also introduces three new Media categories:
Jumpin returns in June with new look, flavours, and formats, targeting both urban and regional markets. Rasna, best known for its instant beverage mixes, is stepping into India’s ready-to-drink (RTD) market with the acquisition of Jumpin, a nostalgic beverage brand, in a deal valued at ₹350 crore. Originally launched by the Godrej Group as India’s first Tetra Pak drink, Jumpin gained a loyal following in the 1990s, bolstered by memorable advertising campaigns featuring rapper Baba Sehgal. The brand later came under the management of Hershey’s India. Now, Rasna plans to relaunch Jumpin with a renewed focus on health, taste, and quality. The revamped Jumpin will be positioned as a healthier, thicker, and tastier beverage, made entirely with Indian fruit juices. It will roll out nationwide through modern trade outlets, e-commerce platforms, and Rasna’s extensive distribution channels in rural India. Piruz Khambatta, chairman of Rasna Group, described the acquisition as a major step in the company’s growth strategy. “Jumpin’s strong brand recognition makes it a perfect fit for our portfolio. This acquisition supports our goals of product diversification and strengthens our presence in the RTD category,” he said. “It also aligns with the ‘Make in India’ vision, as we’re committed to promoting trusted Indian brands.” As part of the relaunch, Jumpin will be available in Mango, Lemon, Litchi, and Guava flavours, with multiple packaging formats aimed at a variety of consumer needs. PET bottles in 250 ml, 600 ml, and 1.2 L sizes will serve both individual and family consumption occasions, while Tetra Pak versions in 125 ml, 200 ml, and 1 L sizes will cater to convenience-seeking consumers, particularly Gen Z and young families. The new Jumpin formula will be enriched with 10 essential vitamins and minerals, including vitamin C, to meet the increasing demand for functional and nutritious beverages. According to a report by IMARC Group, India’s fruit juice market is projected to grow at a compound annual growth rate (CAGR) of 11.9%, reaching ₹1,22,855 crore by 2033. Rising health awareness and a shift toward nutrient-rich drinks are key factors behind this trend. Looking ahead, Rasna is exploring further innovations for Jumpin, including low-calorie options, protein and milk-based variants, and enhanced fortification to appeal to health-conscious consumers. Jumpin will begin hitting store shelves in June, beginning with key metropolitan and regional markets, before expanding across the country.
Revamped platform now offers 350+ brands and 2 million products, targeting India’s next-gen shoppers. Amazon Fashion has rebranded its Gen Z-focused storefront, previously known as the ‘Next Gen Store,’ under a bold new identity: Serve. The move comes as part of Amazon’s strategy to deepen its engagement with Gen Z consumers, a segment that has driven significant growth for the platform. Since April 2023, the Gen Z customer base has tripled, while Tier II and III cities such as Chandigarh, Kochi, Patna, Nagpur, Jaipur, and Surat have contributed to a 40% year-on-year increase in overall shoppers, according to the company. The refreshed Serve storefront now boasts a selection of over 350 brands and more than 2 million products, offering a curated blend of fast fashion, budget-friendly picks, and sustainable alternatives tailored to Gen Z tastes. To elevate the shopping experience, Amazon has introduced advanced features such as: This rebrand reflects Amazon Fashion’s continued focus on personalization, innovation, and accessibility, aiming to serve the evolving preferences of India’s digitally savvy youth.
The digital series offers beauty insights, product picks, and personal tips from the Gen Z icon. Tira, Reliance Retail’s beauty platform, has teamed up with global cosmetics brand Maybelline New York to launch a new digital content series titled ‘Talk Beauty To Me’, featuring actor and brand ambassador Suhana Khan. Launched in celebration of Suhana’s birthday, the three-episode series offers a candid look at her beauty routine, favourite Maybelline products, and personal tips. The content is tailored for Gen Z and beauty enthusiasts, with themes centered around self-expression, confidence, and everyday glam. The series will be available across Tira’s entire digital ecosystem, including: Each episode gives viewers exclusive access to Suhana’s beauty philosophy, makeup must-haves, and curated product recommendations – all shoppable directly on Tira. ‘Talk Beauty To Me’ is part of Tira’s ongoing strategy to blend entertainment, education, and e-commerce, while strengthening its appeal among India’s growing Gen Z consumer base.
Le15 Patisserie, Smash Guys, Aubree, and more headline the debut of Swiggy’s newest food experience. Swiggy has launched a new feature called ‘Drops’, designed to offer food lovers a curated lineup of limited-edition dishes, created in collaboration with some of India’s most-loved chefs and gourmet brands. Available only in small batches for a short window, these exclusive items are accessible solely through the Swiggy app. The experience kicks off with an impressive roster of culinary names, including Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin’ Burgers, TwentySeven Bakehouse, and Espressos AnyDay, among others. How ‘Drops’ Works: For restaurants, Drops serves as a platform to experiment with new creations, build hype, and create a sense of exclusivity around their offerings. “Drops transforms food delivery into something culturally exciting and urgent,” said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace. “It lets users discover new dishes from their favorite chefs, while giving our partners a fresh way to test ideas and build deeper customer connections.” Early Buzz and Impact Kishore Kumar, founder of Aubree, called the experience “a total game-changer,” revealing that the bakery saw a 58% spike in orders compared to the previous week. “The exclusivity drove huge interest. With boosted in-app visibility, we also saw a 50–60% increase in engagement,” he noted. “Every Drop feels like a celebration.” AB Gupta, co-founder of Smash Guys, echoed the sentiment. “We hit 100 orders in the first 10 minutes alone. It wasn’t just food – it became a shared experience. It’s helped us stand out and build loyalty in a competitive space.” Looking ahead, both chefs and Swiggy plan to turn up the heat with even bigger Drops, surprise collaborations, and limited-run menus that offer something new, exciting, and moment-worthy for Indian foodies.
Myntra, the Flipkart-backed fashion e-commerce platform, has expanded its footprint overseas with the launch of Myntra Global in Singapore, aiming to serve the country’s 650,000-strong Indian diaspora. Explaining the move, Myntra CEO Nandita Sinha noted that the platform already sees nearly 30,000 monthly visitorsfrom Singapore. “We realized there’s strong organic interest. That insight drove our decision to launch operations specifically for this audience,” she said. The newly launched Myntra Global platform will offer 35,000 styles from over 100 Indian brands, including popular names like Aurelia, Global Desi, House of Pataudi, Anouk, Rare Rabbit, and Bombay Dyeing. Orders will be fulfilled within 4–7 days via third-party cross-border logistics from India. The expansion places Myntra in competition with established e-commerce players in Singapore such as Shopee, Lazada, Amazon, Aliexpress, and Zalora, as it looks to build global brand affinity and tap into international demand for Indian fashion.
The partnership aims to elevate the race experience for thousands of runners across two major Indian cities. PUMA India has announced a multi-year partnership with NEB Sports, becoming the official sportswear partner for two of India’s premier running events – the 8th Mumbai Half Marathon, scheduled for August 17, and the 12th edition of the Wipro Bengaluru Marathon on September 21. This collaboration goes beyond just branding. As part of the tie-up, PUMA will offer participants a 360-degree race experience – including access to expert-led training runs, race-day performance apparel, and on-ground supportduring and after the events. The initiative reinforces PUMA’s deepening involvement in India’s rapidly growing running ecosystem, where recreational running has evolved into a dynamic lifestyle movement. Karthik Balagopalan, Managing Director, PUMA India, said:“Running is no longer just a sport in India – it’s a way of life that’s uniting communities and transforming fitness culture. Partnering with NEB Sports helps us further our mission to empower India’s 3 million+ runners. With double-digit growth in marquee events like the Mumbai and Wipro Marathons, we see this as a key opportunity to help runners push boundaries and go the distance.” Nagaraj Adiga, CMD of NEB Sports, added:“We’re excited to welcome PUMA India as our official sportswear partner. At NEB, we’re committed to building inclusive and eco-conscious races that resonate beyond the track. With PUMA on board, we’re confident in our shared vision to inspire more people to embrace the joy and purpose of running.” This partnership builds on PUMA’s expanding footprint in India’s running scene. The brand has previously supported major events like the Vedanta Delhi Half Marathon, the Ladakh Marathon, and the Adani Marathon. In 2024 alone, PUMA organized over 250 training runs nationwide and introduced innovative formats such as the PUMA x Bumble Singles Run, underlining its status as a key enabler of India’s running revolution.
Available now on Dish TV’s website, Flipkart, and leading retail stores Dish TV has introduced Smart+, a new device designed to enhance the viewing experience on Android and Google TVs. The Smart+ device brings together live TV channels and OTT apps in one streamlined interface, allowing users to enjoy both traditional television and digital streaming through a single remote. With Smart+, users can effortlessly switch between live broadcasts and popular OTT platforms without juggling multiple remotes or inputs. Features include customizable favorite channel lists, show reminders, and robust parental controls. The intuitive interface also makes it easy to discover content and preview upcoming programs. Manoj Dobhal, CEO and Executive Director of Dish TV India, commented on the launch:“Our Smart+ Device is a major step forward in integrating conventional TV with digital streaming. It’s designed to meet the changing entertainment needs of today’s consumers. With this launch, we’re not only improving convenience and accessibility, but also strengthening our position as a leader in next-gen entertainment solutions.” The Dish Smart+ device is now available for purchase via Dish TV’s official website, Flipkart, and major retail outletsacross the country.