Newsroom 
This Mother’s Day, men’s fashion brand Snitch is challenging the growing trend of performative online celebrations with a heartfelt message: be present, not just visible. Through its latest digital campaign, Snitch encourages people to step away from their screens and focus on genuine, offline moments with their mothers. The campaign features a poignant film that critiques how a … Read more
Online bus ticketing platform redBus has launched a touching Mother’s Day campaign titled ‘Make New Memories with Maa’, urging people to reconnect with their mothers through shared journeys and meaningful time together. The campaign centers on the emotional distance that often builds as children grow older and how travel can serve as a bridge back to warmth, connection, … Read more
Swiggy has reported a substantial rise in advertising and promotional expenses for the quarter ending March 31, 2025. The company’s ad spend surged 135% year-on-year to ₹9,777.2 crore, up from ₹4,152.3 crore in Q4 FY24. Compared to the previous quarter (Q3 FY25), ad spend also rose sharply by 30%, reflecting Swiggy’s intensified push for brand visibility and … Read more
Zee Entertainment Enterprises Limited (ZEEL) wrapped up FY25 with a robust performance, overcoming a sharp decline in advertising revenue through strategic diversification and operational efficiency. Despite a 27% year-on-year dip in ad revenue during Q4 FY25 – down to ₹589 million – ZEEL delivered strong overall results, buoyed by growth in digital, subscription, and syndication … Read more
This Mother’s Day, Kenstar has launched a warm and witty digital campaign titled “A Salute to GOAT Moms”, honouring the everyday heroism of mothers. The film, now live on social media, celebrates mothers as the Greatest of All Time (GOAT) for their unwavering resilience, adaptability, and deep emotional intelligence. The campaign highlights how mothers support their children through … Read more
Philips India has introduced a new campaign to promote its latest range of trimmers, spotlighting a major technological upgrade in men’s grooming. Titled “19-20 ka nahi, 125 ka farak hai”, the campaign emphasizes the significant leap in performance powered by the brand’s cutting-edge BeardSense Technology. This proprietary innovation scans the beard 125 times per second, intelligently adjusting the … Read more
Digital healthcare platform MediBuddy has unveiled its latest initiative, the #MaxiMUMCare campaign, just in time for Mother’s Day. Developed entirely by the company’s in-house creative team, the campaign sheds light on a critical but often ignored reality: while mothers devote themselves to caring for their families, their own health frequently takes a back seat. In a world … Read more
PayU has appointed Shailesh Paul as the new CEO of its digital payments subsidiary, Wibmo. Paul brings over two decades of experience in payments and fintech, having held senior roles at Visa, including Global Head of SMB Acceptance and Head of Merchant Acquiring for India and South Asia.
Megha Soni has been elevated to Head of Brand Marketing for ixigo’s bus division, AbhiBus. In her new role, she will lead brand strategy to position AbhiBus as a national player, focusing on high-impact, ROI-driven initiatives within tight budgets. With over 15 years of experience across travel tech, FMCG, healthcare, and agri-business, Soni has held … Read more
Business Today has elevated Siddharth Zarabi to Group Editor, expanding his responsibilities to include the brand’s digital platform, alongside print and TV. Zarabi will report to Aroon Purie for print and to the digital and TV leadership. Meanwhile, Alok Nair, who has served as COO for nearly four years, will now independently lead Business Today’s … Read more