Newsroom

Indian ethnic wear brand BIBA, in collaboration with Enormous Brands, has launched a heartfelt Mother’s Day campaign that turns attention to the often-overlooked emotional journey of new mothers. Titled #MakeMomsFeelSeen, the campaign focuses on how new moms frequently become invisible as all attention shifts to the newborn. The campaign film captures the quiet reality of postpartum life, portraying … Read more

Titan Company has launched a powerful Mother’s Day campaign under its CSR initiative, Titan Kanya, spotlighting rural mothers who are embracing literacy alongside their daughters. Titled “Aage Badhegi”, the campaign film, created by Ogilvy and produced by Superfly Films, tells the inspiring stories of women reclaiming their right to education—motivated by their children and driven by a desire for self-growth. … Read more

McDonald’s India – North and East has expanded its menu with the launch of a new non-vegetarian item – the Chicken Puff. Priced at ₹59, the Chicken Puff features a flavorful filling of marinated chicken and vegetables encased in a crisp, golden puff pastry. This new addition builds on the popularity of the brand’s Veg Pizza … Read more

MMA Global India, in partnership with GroupM, has launched the fifth edition of the Modern Marketing Reckoner 2025 at MMA IMPACT India in Gurugram. Titled “The CMO’s Guide to Growth Hacking,” this flagship publication offers actionable insights for marketing leaders navigating a fast-paced, disruption-driven business landscape. The latest edition reflects the evolution of the CMO’s role – from brand … Read more

 Leo, Enormous, FCB, VML, McCann, Famous, Havas lead shortlist The AdClub announced the Round 1 shortlist of creative entries in the ABBY Awards 2025 powered by One Show. Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas lead the shortlisted entries. Prominent companies in the shortlist are Good Morning Films, Tribes Communications, Atom … Read more

EndemolShine India, a key player in the content creation industry and part of Banijay Entertainment, has announced its entry into branded entertainment. To support this initiative, the company has partnered with Mediascope, a leading agency known for its expertise in brand integrations and advertiser-funded programming (AFP). The collaboration aims to produce high-quality, brand-integrated content that … Read more

Chaaipani, a media and branding agency, has been appointed the exclusive advertising and brand activation partner for the Jagannath Puri Rath Yatra 2025. Attracting over 1.5 crore devotees annually, the Yatra is one of India’s most significant religious events, celebrated with deep spiritual fervor in Puri, Odisha. As part of its mandate, Chaaipani will oversee … Read more

Lowe Lintas has been appointed as the brand and communications partner for Cofsils, part of the Cipla Health portfolio, following a competitive multi-agency pitch. The win grants the agency an integrated mandate across the full Cofsils product range, which includes throat lozenges, cough drops, and cough syrup. The scope of Lowe Lintas’ role spans comprehensive … Read more

Emami has launched an innovative digital campaign for its popular prickly heat powder brand, Dermicool, using AI-generated visuals to create a futuristic narrative. Titled DermiCool Warriors, the campaign reimagines the iconic jingle “Aaya Mausam Thande Thande Dermicool Ka” in a modern, fantasy-inspired setting, blending nostalgia with next-gen technology. Executed by Wondrlab with AI support from TopScout. … Read more

Dabur, one of India’s leading FMCG companies, reported a dip in advertising spend for the fourth quarter of FY2024-25, while still recording a slight increase in overall annual ad investments. For the January–March 2025 quarter, Dabur spent ₹176.4 crore on advertising, down 3.9% year-on-year from ₹183.65 crore in the same period last year. The Q4 … Read more