Newsroom 
IKEA India has launched its inaugural Plan & Order Point at Essensai 067, Whitefield, Bengaluru, marking a significant step in enhancing customer experience and accessibility. This new format offers personalized design consultations, expert planning, and seamless installation, all within a convenient space. Customers visiting the Plan & Order Point can explore curated room setups, receive guidance … Read more
Sujatha V Kumar has stepped down as Head of Marketing for India and South Asia at Visa after a six-year tenure. In a heartfelt LinkedIn post, she called it an honour to lead marketing efforts across India, Sri Lanka, Bangladesh, and Nepal, while thanking her colleagues and mentors for their support. Known for shaping Visa’s … Read more
Pepsi has announced a powerful new lineup of female global football ambassadors, reinforcing its long-standing commitment to the sport ahead of the summer football season. Joining existing ambassador Leah Williamson are football stars Alexia Putellas, Lauren James, Caroline Graham Hansen, and Farah Jefry. This diverse group brings together more than 260 international caps, with each player recognised for their impact on and off … Read more
Pepperfry has teamed up with Zepto to offer 10-minute delivery of its home decor and daily-use essentials, bringing instant convenience to customers’ doorsteps. To promote the launch, the brand has rolled out a quirky campaign titled ‘Hauntingly Fast with Zepto’. The humorous campaign film features a ghost trying to scare a woman using a table lamp. When the lamp breaks during … Read more
Crocs has announced Bollywood star Rashmika Mandanna as its new global brand ambassador from India, marking a major step in the brand’s efforts to strengthen its presence across key markets. The collaboration kicks off with a vibrant new campaign: “Your Crocs. Your Story. Your World.” Designed to highlight the brand’s Classics collection and playful Jibbitz charms, the campaign promotes Crocs as more than … Read more
Founded in 2021 by Sudip Ghose, a seasoned industry expert, Uppercase has quickly made its mark in India’s consumer goods space with a focus on sustainable travel gear. Operating under Acefour Accessories, the brand offers eco-conscious luggage including backpacks, trolleys, duffels, and office bags—all made in India with recycled materials. Uppercase’s mission is to combine sustainability with style—meeting the needs … Read more
Media maven Pooja Tomar has joined Publicis Groupe as Senior Director, Buying, starting April 2025. With over a decade of expertise across FMCG, e-commerce, and tech, Tomar brings a sharp cross-media edge and a reputation for blending data-driven insights with brand strategy. Previously at Havas Media Group, Starcom, and Madison, she has honed a 360-degree … Read more
BBDO India has appointed Kirti Meera Sharad as Senior Vice President – Strategy, reinforcing its strategic leadership to drive growth and innovation. With 15 years of global experience across the client and agency spectrum, Kirti brings deep expertise in brand strategy, having worked with leading names like Coca-Cola, Unilever, Starbucks, and Bata. Most recently, she … Read more
FINO Tequila, co-owned by Yuvraj Singh, has appointed Ayaesha Gooptu as Country Head for India. With 19+ years in FMCG and Alcobev, Ayaesha brings expertise in brand development, product innovation, and strategic communication. She previously held key roles at Bacardi India, where she launched LEGACY Premium Whisky, and PepsiCo, where she led iconic brands like … Read more
Ambalika Sen has joined two-year-old ad agency Fundamental as Managing Partner. Previously Senior Vice-President – Business at Tilt Brand Solutions, Sen brings over a decade of experience and long-standing ties with Fundamental’s founding team. Founder & CCO Pallavi Chakravarti praised Sen’s leadership and deep industry insight, calling her appointment a step toward qualitative growth. Sen … Read more