Newsroom 
April 22, 2025; Mumbai, India: The Ad Club today announces the appointment of Francesco Poletti, Chief Creative Officer, Le Pub Publicis Italy, as an international jury chair for the ABBY Awards 2025 powered by One Show in the Young Maverick Abby category. Francesco Poletti heads Le Pub Publicis Italy as CCO. He was earlier CCO, … Read more
Flipkart has unveiled its latest summer sale campaign, ‘SASA LELE’, in collaboration with creative agency FCB Kinnect. Embracing humor, pop culture, and a touch of the absurd, the campaign is built around a quirky jingle and meme-inspired visuals designed to grab attention and stick in viewers’ minds. Rather than traditional discount-based messaging, the campaign uses the … Read more
In a significant legal development, the Delhi High Court has directed Baba Ramdev’s Patanjali Ayurved to immediately withdraw advertisements referring to Hamdard’s Rooh Afza as “Sharbat Jihad.” Justice Amit Bansal expressed his astonishment, stating, “I couldn’t believe my eyes and ears,” upon reviewing the content. The controversy began when Ramdev, in a promotional video for Patanjali’s … Read more
Bose Corporation has appointed Nexxbase Marketing Private Limited, the parent company of Noise, as its distributor for online and digital retail channels in India. This strategic collaboration aims to enhance the premium audio experience for Indian consumers. Noise, a homegrown brand, has established itself as a leader in the wearable tech industry, particularly in the smartwatch … Read more
In just six years, Zudio, the value fashion brand by Tata Group’s Trent Ltd., has expanded from 40 to over 690 stores across India, redefining the retail landscape. By offering trendy apparel under ₹999, Zudio has become a favorite among budget-conscious, fashion-forward consumers, particularly in Tier 2 and Tier 3 cities. Smart Expansion Strategy Zudio’s rapid … Read more
PhonePe’s e-commerce platform, Pincode, has introduced a 24/7 medicine delivery service in Mumbai, Pune, and Bengaluru, aiming to revolutionize the way consumers access healthcare essentials. Unlike traditional online pharmacies, Pincode collaborates directly with local pharmacies, bypassing dark stores to ensure quicker deliveries and support neighborhood businesses. The service offers a wide range of products, including prescription … Read more
Global sun care innovator Supergoop! has officially launched in India, offering a curated range of daily-use sunscreensexclusively through Nykaa—both online and in select Nykaa Luxe stores. Renowned for reimagining sunscreen as a skincare essential rather than a seasonal afterthought, Supergoop! introduces Indian consumers to a diverse SPF portfolio tailored for everyday wear. The launch includes cult-favorites like Unseen Sunscreen, Glowscreen, and Mineral Mattescreen, … Read more
To celebrate its one-year milestone, NDTV Marathi is set to host its inaugural conclave, ‘NDTV Marathi Manch – Celebrating Unstoppable Maharashtra’, on April 23, 2025, at Taj Lands End, Mumbai. This significant event coincides with the RSS centenary and the completion of 100 days of the current Maharashtra government. The conclave aims to spotlight Maharashtra’s political, economic, cultural, and social progress, and foster conversations … Read more
On a mission to make personal care more planet-friendly, Bombay Shaving Company has unveiled its first eco-friendly razor, the Eco Sensi 3, as part of a nationwide push towards sustainable grooming. The launch was highlighted during an 18-hour online store event on April 18, available exclusively on the brand’s website. The Eco Sensi 3 razor is designed with the environment in mind. … Read more
Hindustan Unilever Ltd (HUL) has officially completed its acquisition of a 90.5% stake in Uprising Science Pvt Ltd, the parent company of popular D2C personal care brand Minimalist, in a deal valued at ₹2,706.44 crore. The acquisition was executed through a combination of primary capital infusion and secondary share purchases, making Minimalist and its subsidiaries wholly … Read more