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Paragon Footwear Celebrates 50 Years with Emotional Father-Daughter Story

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Paragon has unveiled a touching new campaign titled “Zid, Chalte Rehne Ki” (The Stubbornness to Keep Walking) marking its 50th anniversary. Moving away from traditional product-focused advertising, the campaign celebrates the perseverance that drives everyday Indians forward against life’s challenges. Created by Turmeriq, the film uses a poignant visual narrative following a father’s unwavering dedication … Read more

ASUS and Swiggy Instamart Launch 10-Minute Tech Accessory Delivery Service

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ASUS India has formed a strategic partnership with quick commerce platform Swiggy Instamart to revolutionize tech accessory shopping. This collaboration brings ASUS keyboards, mice, chargers, and other peripherals to customers with delivery times under 10 minutes across seven major Indian cities. The service is now operational in Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow, and Ahmedabad, … Read more

Clovia Partners with Zepto for 10-Minute Lingerie Delivery Service

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Lingerie brand Clovia has joined forces with quick-commerce platform Zepto to offer ultra-fast delivery of intimate apparel across 18 major Indian cities. This strategic partnership allows customers to receive lingerie, nightwear, shapewear, and activewear within just 10 minutes of ordering. The service is now live in key metropolitan areas including Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, … Read more

Online Shopping Has Lost Its Joy, Criteo Study Reveals

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A new report from commerce media company Criteo highlights a growing disconnect between the efficiency of online shopping and the emotional experience consumers crave. According to “The Spark of Discovery” study, 76% of shoppers find e-commerce lacks excitement, with nearly one-third viewing it as merely a chore. While digital retail platforms have optimized for convenience, … Read more

Meta Expands Teen Safety Features Across Its Social Platforms

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Meta is rolling out comprehensive safety measures for younger users across its social media ecosystem, building on the success of Instagram’s Teen Accounts launched last year. The company is now extending similar protections to Facebook and Messenger while strengthening existing safeguards on Instagram. The enhanced safety framework automatically places users under 16 into Teen Accounts … Read more

Retail Industry Icon Darshan Mehta Dies at 63

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Darshan Mehta, the visionary who transformed India’s luxury retail landscape as Reliance Brands’ leader for 17 years, passed away Wednesday from a sudden heart attack. As Managing Director and CEO until November 2024, Mehta orchestrated Reliance’s partnerships with prestigious global brands including Valentino, Balenciaga, Tiffany & Co., and Burberry. His strategic vision established premier retail … Read more

Samarjit Singh has embarked on an exciting new chapter as the Co-Founder of AI in Action

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Samarjit Singh has embarked on an exciting new chapter as the Co-Founder of AI in Action, a venture aimed at shaping the future of intelligence through cutting-edge innovation and real-world impact. With a vision to bridge the gap between artificial intelligence and actionable outcomes, Samarjit brings his expertise and entrepreneurial spirit to the forefront of … Read more

Industry Titans Gyan Gupta and Samarjit Singh Launch “AI in Action”

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Industry Titans Gyan Gupta and Samarjit Singh Launch “AI in Action” and Unveil AIRSA Framework to Accelerate India’s Enterprise AI RevolutionNoida, India – 9th April 2025– In a significant leap forward for India’s digital and AI transformation journey, industry heavyweights Gyan Gupta and Samarjit Singh have jointly announced the launch of “AI in Action”, a … Read more

AXA Introduces Groundbreaking Domestic Violence Coverage in Insurance Policies

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French insurance giant AXA has launched an innovative initiative recognizing domestic violence as an insurable risk, partnering with Publicis Conseil for a powerful awareness campaign titled “Three Words.” The program addresses a critical gap in support services for abuse victims. As domestic violence cases continue rising across France—with police reports doubling between 2016-2023 and actual … Read more

Salt Media and RVCJ Form Entertainment Powerhouse Through Strategic Merger

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Media production company Salt Media has joined forces with digital content platform RVCJ to establish Salt Media Entertainment, a comprehensive media solutions provider. The new venture will deliver a complete suite of services spanning IP development, content marketing, branded productions, web series creation, and full-scale film production. This partnership aims to transform India’s entertainment landscape … Read more