Pallavi Singh has moved on from her role as Head of Customer Experience and Revenue at VIDA World, concluding her association with the electric mobility brand. Her exit marks the end of a phase in which she played a key role in shaping customer-centric strategy and revenue growth across the organization.
With over a decade of leadership experience in the automotive and mobility space, Singh is known for her strong focus on marketing, digital transformation and building seamless customer journeys. At VIDA World, she was responsible for aligning business, brand and consumer touchpoints, with a clear emphasis on enhancing end-to-end customer experience while driving commercial outcomes.
Prior to joining VIDA World, Singh served as Marketing Director at BMW India. During her tenure, she led several digital-first initiatives and worked on integrating the complete digital customer journey – from demand generation and lead management to ownership experience. Her efforts contributed to strengthening BMW’s premium positioning and customer engagement in the Indian market.
Before BMW India, Singh was the Founding Chief Marketing Officer at MG Motor India. As part of the brand’s core leadership team, she played a pivotal role in launching MG in India, collaborating closely with global stakeholders on brand strategy, positioning and market entry.
Singh’s earlier career includes a significant stint of over seven years at Harley-Davidson India, where she rose to the position of Director – Marketing and became part of the India leadership team. She was instrumental in building strong brand communities and iconic properties such as India Bike Week, Ladies of Harley and Harley Rock Riders, focusing on integrated marketing and brand-led experiences.
She began her professional journey in marketing roles at India Yamaha Motor Pvt. Ltd. While Singh has not yet disclosed her next career move, her extensive experience across legacy and new-age mobility brands positions her as a notable leader to watch in the automotive and consumer marketing space.
