Sebamed, the German skincare brand marketed in India by USV, has launched a heartfelt campaign celebrating one of the most overlooked yet essential pillars of newborn care – nurses.
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Titled as a tribute to “the hands that hold life first,” the initiative features a series of testimonial films that offer an intimate look into the everyday moments that define a nurse’s role – from a baby’s first bath to a comforting touch and the gentle application of lotion. Each story captures the quiet strength, compassion, and trust that nurses embody as they guide newborns through their first moments in the world.
Through these films, Sebamed reinforces the importance of scientifically backed baby care and highlights its core belief in the ideal pH 5.5 – essential for maintaining a baby’s delicate skin barrier. The campaign also strengthens Sebamed’s deep-rooted connection with the medical community, built on decades of trust and dermatological science.
Minali Bhawsar, Category Head, Sebamed India, said, “The journey of life begins in the hands of a nurse. This initiative is our way of honouring their selfless dedication and giving them a voice. Their trust in Sebamed reaffirms our commitment to protect every baby’s skin from day one.”
Sachin Kamble, CCO, Leo Burnett South Asia, added, “This campaign is more than a message – it’s a tribute to empathy and science working together.”
With over 50 years of dermatological expertise, Baby Sebamed continues to be recommended by paediatricians and trusted by parents worldwide for its pH 5.5 formulations that protect and nurture delicate baby skin.
