Merino Laminates, one of India’s leading names in premium surface solutions, has unveiled its latest innovation – The Grande Collection – through a visually striking campaign crafted by Lowe Lintas. The new range sets a fresh benchmark in interior design with its 10-foot uninterrupted laminate sheets, merging aesthetic grandeur with unmatched functionality.
Video Link: https://www.youtube.com/watch?v=aogrT2V22Rk
The Grande Collection is designed for those who seek perfection in every detail. Offering seamless, ceiling-to-floor finishes, it transforms spaces like wardrobes, wall paneling, and expansive interiors into cohesive works of art. The collection empowers architects, designers, and homeowners to “look up” – quite literally – and reimagine modern spaces with scale, sophistication, and simplicity.
Parveen Gupta, Chief Marketing Officer, Merino Industries, said, “Grande is India’s first 10-ft designer laminate collection, created to meet the growing demand for seamless, premium interiors. It reflects Merino’s ongoing commitment to bringing innovation that enhances modern living.”
Vasudha Misra, President, Lowe Lintas North, shared, “The brief made us look up – both creatively and conceptually. The clarity of the product insight guided everything. What emerged was a collaboration rooted in trust, precision, and shared vision.”
Supported by a 360° integrated campaign across digital, OTT, social, and retail activations, The Grande Collection represents more than just scale – it symbolizes Merino’s design philosophy of innovation, artistry, and elevated living.
Credits:
Brand: Merino Laminates
Agency: Lowe Lintas
Creative Leadership: Prateek Bhardwaj, Vasudha Misra
Production House: SUPRVLLN Films | Director: Chalees Chor
