Balaji Telefilms Limited has unveiled Kutingg, its new family-first digital entertainment app, marking the next chapter in the company’s digital evolution. Designed as a platform where the entire household can engage with stories, Kutingg is set to go live on September 11 and aims to reshape content consumption for India’s rapidly growing OTT audience.
A Multi-Genre Content Destination
Kutingg offers a diverse and curated library of content, including drama series, mini-series, reality formats, talk shows, snackable short videos, and full-length films. In a nod to mobile-first consumption habits, the platform also supports vertical video formats, making it seamless for on-the-go viewing.
Key content segments on Kutingg include:
- Daily Dose of Entertainment: Pyaar Kii Raahein, Saas, Bahu aur Swaad
- Weekend Binge: Cheerleader
- Superstar Library: Bose, Mentalhood
- Non-Fiction & Chat Shows: Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans
Leadership Insights
Sanjay Dwivedi, Group CEO & Group CFO, Balaji Telefilms Ltd., said:
“Today’s audiences want stories that are sharper, shorter, and more personal-and Kutingg is our answer to that. This is not just another streaming app; it is a family-first destination that delivers Kadak stories across fiction and non-fiction, from snackable content to immersive limited series. With Kutingg, we want to create moments that bring families together and spark meaningful conversations.”
Adding to this, Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd., stated:
“Kutingg is designed as more than a viewing platform. It is an ecosystem where content, creators, and audiences converge. With its wide spectrum of genres and fresh storytelling, we are opening new opportunities for brands, advertisers, and creators to connect with audiences in deeper and more impactful ways.”
Strengthening Balaji’s Digital Legacy
With Kutingg’s launch, Balaji Telefilms continues to strengthen its pioneering role in shaping India’s OTT landscape. Positioned as a dynamic, independent, and advertiser-friendly platform, Kutingg caters to the mobile-first, always-on generation, offering both viewers and partners an opportunity to experience and participate in India’s new era of digital storytelling.
