The 3-year partnership marks Apollo Tyres’ debut in national cricket sponsorship and promises massive global visibility.
The Board of Control for Cricket in India (BCCI) has officially announced Apollo Tyres as the new Lead Sponsor of Team India, replacing Dream11 in a landmark agreement valued at ₹579.06 crore. The partnership will run until March 2028 and covers all bilateral series and ICC events for both the men’s and women’s national teams.
Under this deal, the Apollo Tyres logo will be prominently displayed on the front and leading arm of the Team India jersey, across formats and venues worldwide.
This agreement follows Dream11’s exit after the government’s Online Gaming Act, which forced real-money gaming platforms out of such sponsorships. The BCCI conducted a competitive bidding process, where Apollo Tyres outbid rivals such as Canva and JK Cement – its winning bid coming in 28% higher than the base price, reflecting the rising commercial value of Indian cricket.
Key Details of the Sponsorship:
- Value: ₹579.06 crore (≈ ₹4.5 crore per bilateral match; ≈ ₹1.72 crore per ICC match)
- Tenure: 2.5 years (till March 2028)
- Coverage: Men’s & women’s senior teams (home and away), including ICC tournaments
- Visibility: Logo on front & leading arm of official jerseys
Leadership Reactions
Neeraj Kanwar, Vice-Chairman & MD, Apollo Tyres, said:
“Cricket’s unmatched popularity makes this partnership a matter of national pride. We see this as an opportunity to strengthen consumer trust, showcase Apollo as a category leader, and support Indian cricket at the highest level – creating unforgettable moments for fans worldwide.”
Devajit Saikia, Honorary Secretary, BCCI, added:
“Apollo Tyres joining as our lead sponsor reflects the trust and credibility Team India has earned. This is more than a sponsorship – it is a partnership between two institutions that inspire millions.”
Why It Matters
This partnership represents one of the biggest jersey sponsorship deals in Indian cricket history, underlining the sport’s unmatched commercial appeal. For Apollo Tyres, it marks a strategic leap in brand building, giving the company global reach every time Team India takes the field.
The deal kicks in immediately, with Apollo Tyres making its jersey debut in India’s upcoming series.
