Backbay Aqua to debut end of August across select cities via retail and quick-commerce
Actor Bhumi Pednekar and her sister, entrepreneur Samiksha Pednekar, have introduced Backbay, a new beverage brand centered on sustainable hydration. The brand’s inaugural product is natural mineral water sourced from the Himalayan foothills, enriched with naturally occurring minerals such as magnesium, calcium, and potassium.
Backbay Aqua comes packaged in carton containers as an eco-friendly alternative to traditional PET bottles and is bottled at a women-led facility in Himachal Pradesh. The brand targets environmentally conscious consumers seeking functional and sustainable hydration options.
“I’ve always been mindful of what I consume and its impact on both my health and the environment,” shares Bhumi Pednekar. “When I looked at the bottled water segment, it felt outdated and lacking trust. Despite being an essential beverage, water hasn’t seen significant innovation. Most options are plastic-based, and the alternatives tend to be expensive or inaccessible. This inspired us to rethink how water should be sourced, packaged, and experienced. That’s how Backbay began. Every choice reflects our values of integrity, sustainability, and lasting impact. Backbay is more than a product-it’s a cleaner, safer choice that puts people and the planet first.”
Backbay uses FSC-certified paperboard cartons with plant-based caps made from sugarcane resin. The packaging is recyclable, lightweight, and designed to withstand heat without chemical leaching.
“Water is the most essential product we consume daily, yet it’s also the most overlooked,” adds Samiksha Pednekar. “The category is flooded with vague claims, plastic pollution, and lack of transparency. With Backbay, we identified a clear gap-to create a hydration brand rooted in integrity, design, and conscious sourcing. This is not just a business opportunity; it’s a chance to simplify choices in a cluttered space and bring clarity to something as fundamental as the water we drink.”
Backbay offers two carton sizes: a 500 ml pack for on-the-go use and a 750 ml pack for home, office, wellness spaces, and HoReCa establishments.
Backbay Aqua is set to launch at the end of August across select cities through a mix of retail and quick-commerce channels. The omnichannel rollout will include platforms like Swiggy Instamart and Zepto, supported by the brand’s own D2C website and Amazon. Additionally, Backbay Aqua will be available at grocery outlets such as Nature’s Basket and Foodstories, as well as through select hospitality partners.
