Big Bowl, the bowl-format QSR brand from Lenexis Foodworks, has appointed Lyxel&Flamingo as its social and media partner as the company enters its next phase of expansion. The partnership comes after the brand crossed ₹100 crore in annual recurring revenue (ARR) in 2025, with plans to reach ₹150 crore ARR in its fifth year of operations.

With over 250 kitchens across more than 50 cities, Big Bowl has emerged as one of the fastest-growing brands in India’s organised bowl-format food segment. Built on a delivery-first model, the brand focuses on hearty portions and comfort-driven meals, offering a diverse menu of Indian, Chinese, and fusion bowls. The bowl-format category has gained popularity among urban consumers due to its portability, affordability, and convenience.

Through this partnership, Lyxel&Flamingo will handle Big Bowl’s social media strategy, digital performance marketing, media planning and buying, and campaign amplification across digital platforms. The move also consolidates social and media responsibilities under one partner, allowing the brand to integrate data-driven insights, creative storytelling, and media optimisation more effectively.

The collaboration aims to strengthen Big Bowl’s digital presence while building stronger engagement with younger audiences. The brand intends to develop a distinctive social voice and improve performance marketing to drive measurable business growth.

Lyxel&Flamingo, one of India’s largest independent digital-first agencies, manages over 350 brands and more than $100 million in advertising spend across content, data, creative, and media services. With its expertise in digital-led strategies, the agency will support Big Bowl’s ambition to become India’s most digitally discoverable and culturally relevant bowl-format QSR brand, while helping the company scale its growth and market presence.