BigMuscles Nutrition has announced a new partnership with actor and fitness enthusiast Nataša Stanković, aligning the brand’s performance-driven supplement portfolio with her commitment to strength, consistency and balanced living. The collaboration will place a sharp focus on the importance of quality protein in everyday fitness routines.

Known for promoting scientifically developed sports supplements, BigMuscles Nutrition continues to position itself around innovation, transparency and measurable results. The brand caters to athletes, gym-goers and individuals seeking structured nutrition solutions that support performance, recovery and long-term wellness.

Stanković, who is widely recognised for her disciplined workout regimen and focus on functional and high-intensity training, brings a philosophy that blends physical endurance with mental resilience. Her approach underscores that fitness extends beyond aesthetics to building sustained strength and confidence, making her a natural fit for the brand’s core messaging.

Jitika Gupta, Chief Marketing Officer at BigMuscles Nutrition, said the association reflects the brand’s belief that true strength combines physical capability with self-discipline and growth. She added that the collaboration aims to drive awareness around structured supplementation and responsible protein consumption among younger consumers.

As part of the partnership, Stanković will feature in integrated digital campaigns, using her social media presence to highlight the role of high-quality whey protein in achieving sustainable results. The brand is also spotlighting its Benchmark Series: Performance Whey, positioned around clean formulation, muscle recovery and lean strength-reinforcing its commitment to protein-led performance in India’s expanding sports nutrition market.