Allied Blenders & Distillers has elevated Bikram Basu to the newly created role of Group Chief Marketing & Innovation Officer, effective August 1, 2026. A liquor industry veteran with over 30 years of experience, Basu will lead the company’s group-wide marketing and innovation strategy while continuing as Managing Director of ABD Maestro, reinforcing Allied Blenders’ focus on premiumisation, brand building, and product innovation.