In a groundbreaking initiative, Bisleri International has joined forces with EcoLine Clothing to revolutionize the fashion industry by converting PET waste into high-quality, eco-friendly clothing. This innovative partnership aims to promote sustainability, reduce plastic waste, and create a circular economy.
Through Bisleri’s flagship initiative, Bottles For Change, the company will collect used PET bottles, which will then be transformed into sustainable fashion products by EcoLine Clothing using their cutting-edge bottle-to-fabric technology. This technology incorporates dope dyeing and nanotechnology to create durable and sustainable products.
The partnership was formalized through a Memorandum of Understanding (MoU) signed between Angelo George, CEO of Bisleri International, and Sankar K, Chairman of Shree Renga Polyester, the parent company of EcoLine Clothing.
Speaking about the partnership, Angelo George said, “At Bisleri, we believe that managing plastic waste is not just an environmental responsibility but also an economic opportunity. Our partnership with EcoLine Clothing is a significant step towards extending the life cycle of used plastic and promoting sustainability.”
Sankar K added, “This collaboration is a powerful example of how two mission-driven organizations can create environmental and social impact at scale. We believe sustainability must be visible, wearable, and affordable.”
The partnership will also include consumer awareness programs, green fashion campaigns, and transparent impact reporting. By combining their expertise and resources, Bisleri International and EcoLine Clothing aim to create a significant positive impact on the environment and promote sustainable fashion practices in India.
