boAt and GIVA have joined forces for the ‘Wear Your Charm’ campaign, introducing the Chrome Ivory Premium Smartwatch, a product that blends technology with jewellery-inspired design. The campaign celebrates women who navigate everyday challenges with resilience, confidence, and individuality, positioning Chrome Ivory as an accessory that reflects personal charm and style.
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At the centre of the campaign are Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and Cipia Artul, women from diverse professions who represent different life journeys. Through their stories, the campaign highlights how modern women balance work, personal commitments, and everyday chaos while staying confident and authentic.
The collaboration marks a first-of-its-kind partnership between an audio-tech brand and a fine jewellery label. Chrome Ivory combines boAt’s smartwatch technology with GIVA’s jewellery craftsmanship, featuring an elegant 925 pure silver charm designed to add a personalised style element. The smartwatch also includes a bright AMOLED display, health and wellness tracking features, and design elements that blend functionality with fashion.
A boAt spokesperson noted that charm is not only about appearance but also about the confidence a person carries. By bringing together technology and thoughtful design, the brands aimed to create a smartwatch that women would enjoy wearing daily as part of their personal style.
Resha Jain, Chief Brand Officer at GIVA, emphasised that jewellery has always been a form of storytelling and self-expression. By incorporating a silver charm into the smartwatch, Chrome Ivory becomes more than just a gadget-it transforms into a meaningful accessory that reflects individuality.
Available in three colours and four variants with silicone and metallic straps, the boAt Chrome Ivory Premium Smartwatch is currently available on Amazon, Flipkart, boAt’s official website, and select retail stores across India.
