Leading Indian consumer electronics brand boAt has secured dual partnership agreements with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) for the 2025 T20 season, establishing itself as the official audio and wearables partner for both franchises.
This strategic dual-team alliance positions boAt to connect with cricket enthusiasts across multiple fan bases, extending its engagement opportunities beyond match days. The partnerships will showcase boAt’s expanding portfolio of audio products and wearable technology throughout the high-profile tournament.
“At boAt, we celebrate fandom in its truest form,” explained Aman Gupta, co-founder and Chief Marketing Officer at boAt. “Our partnership with RCB and GT is about enhancing the cricket experience, making every chant, every boundary, and every victory sound even better. We’re here to power the fan experience with the best in audio and wearables.”
The collaboration represents another strategic move in boAt’s continued dominance in India’s audio market, where it has successfully leveraged sports partnerships to strengthen brand affinity with its core demographic. By associating with two prominent IPL franchises simultaneously, the homegrown brand continues to position itself alongside international competitors in the premium consumer electronics space.
This partnership further cements boAt’s commitment to cricket as a key marketing platform, building on its previous sports marketing initiatives to enhance brand visibility during India’s most-watched sporting event.
