This Raksha Bandhan, boAt has partnered with Blinkit to deliver more than just gifts-bringing sibling rivalry, fast fixes, and festive flair to life in their new campaign, “The Circle of Shaq.”
Set around a breakfast table-turned-battlefield, the film opens with Dad’s ominous sip of chai and the accusatory, “Gaadi pe scratch. Who’s responsible?” From there, chaos ensues. The suspects? A smug dog named Toofy, a witty house help, an unbothered Dadi, and a brother in a full-blown traitor costume.
Enter the sister, ready to blow the lid off every hidden truth. But before she exposes her brother’s deepest secrets, he panics-then orders a boAt speaker via Blinkit, hoping a well-timed gift can prevent emotional carnage. In a perfectly over-the-top twist, a Blinkit delivery agent dramatically appears from under the table, boAt box in hand, restoring sibling peace within 10 minutes.
Packed with quotable zingers like “He is spiralling, it’s Toofy” and “Main traitor hoti toh kaam chhod deti,” the campaign hilariously captures the emotional rollercoaster of Rakhi season-teasing, tattling, and tactical gifting.
The film ends with a punchline:
“This Rakhi, Save Your Secrets. Order boAt on Blinkit in 10 minutes.”
A boAt spokesperson added, “Raksha Bandhan is all about fun, fights, and forgiveness. With Blinkit, brothers can save face and sisters get gifts that actually impress-delivered in just 10 minutes.”
