GetLook, a beauty and wellness services brand, has launched a new digital video commercial featuring Bollywood actor Gulshan Grover, widely known for his ‘Bad Man’ screen persona. Built around the playful question ‘Gold Kahan Hai?’, the campaign takes a light-hearted route into beauty and grooming while spotlighting the brand’s Korean 24K Gold Facial.
The film places Grover in a dramatic, larger-than-life setting, using his familiar on-screen image to build curiosity around the central question. As the story unfolds, the focus shifts to the Korean 24K Gold Facial, with humour, drama and a product-led reveal working together to bring the service into view.
At the heart of the idea is a simple twist: even a character as formidable as the ‘Bad Man’ cannot resist the allure of gold and its radiant appeal. By pairing a recognisable persona with cinematic storytelling, the campaign makes a beauty service feel entertaining rather than purely promotional.
Through this approach, GetLook highlights the luxurious experience offered by its Korean 24K Gold Hydra Facial, while leaning on a well-known Bollywood face to make the campaign engaging and memorable. The DVC also reflects the brand’s wider focus on presenting professional beauty and wellness services through fresh, relatable storytelling that connects with everyday audiences.
