Capital markets-focused consultancy Branding Edge has been appointed as the strategic communications and media partner for S45, an AI-native investment banking platform.
The mandate will cover brand positioning, financial media strategy, corporate reputation management, thought leadership and stakeholder communications. The engagement comes as S45 looks to deepen its presence among issuers, bankers and investors within India’s capital markets ecosystem.
S45 positions itself as a real-time operating system designed to modernise IPO execution by enhancing transparency, speed and decision intelligence across the lifecycle. The company aims to streamline processes traditionally associated with investment banking through technology-led interventions.
Deepank Bhandari, founder of S45, said the partnership reflects the platform’s ambition to build credibility across financial stakeholders. He noted that Branding Edge’s experience in capital markets communications aligns with S45’s goal of reshaping how IPO execution is understood and delivered.
Rahul Tekwani, managing partner at Branding Edge, described S45 as a category-defining platform rather than a conventional product launch. He said the firm’s role will be to help articulate S45’s value proposition clearly within a rapidly evolving market environment, particularly as IPO activity scales alongside India’s economic growth.
The partnership will focus on building narrative clarity and media visibility as S45 positions itself within the next phase of India’s capital markets transformation.
