Britannia Treat Croissant and Havmor Blockbuster have joined forces to launch a limited-edition Croissant Blockbuster ice cream sandwich, riding the wave of the croissant-and-ice-cream trend that’s been taking over social feeds.
The collaboration comes in three flavour pairings: Vanilla Croissant with Triple Choco, Mixed Fruit Croissant with Wild Berries, and Cocoa Croissant with Triple Chocolate. To bring the launch to life, the brands have rolled out a digital film built around the pairing, tapping into the online buzz that inspired it in the first place.
Shekhar Agarwal, GM – Marketing, Cakes, Rusk and Croissant at Britannia, said the tie-up brings together two well-loved treats to create a fresh, shareable indulgence, adding that the brand hopes to make the experience widely accessible to consumers.
Havmor’s CMO and VP of Marketing, Rishabh Verma, echoed the sentiment, noting that food today is as much about discovery and experience as it is about taste. He pointed to the croissant-ice cream trend as proof of how consumers are turning everyday combinations into viral moments, and said the collaboration reflects Havmor’s push to make ice cream more experiential and engaging.
The Britannia Treat Croissant x Havmor Blockbuster sandwich will be available for a limited period at select Havmor parlours in Ahmedabad, Delhi and Mumbai, with a combo option also live on Zepto for those who’d rather have it delivered.
