India continued its winning streak at the Cannes Lions International Festival of Creativity 2025, with FCB India emerging as the standout performer on Day Four. The agency clinched three Gold Lions for its much-celebrated Lucky Yatra campaign for Indian Railways, bringing the country’s total count to 31 Lions—more than double the number won by this stage in 2024.
Lucky Yatra, a behavioural nudge campaign encouraging railway ticket purchases by turning them into lucky draw entries, triumphed across three key categories:
- Creative Business Transformation
- Brand Experience & Activation
- Creative Commerce
The campaign, which previously won a Grand Prix, has now cemented its place as one of India’s most awarded efforts at Cannes this year.
Dheeraj Sinha, Group CEO, FCB India & South Asia, commented:
“Ten Lions across Gold, Silver, Bronze, and a Grand Prix is an incredible reflection of the creative diversity and depth at FCB India. It shows our ability to consistently build culturally resonant work rooted in strategic thinking. It’s not just about winning-it’s about raising the bar for what creativity can do.”
Meanwhile, Ogilvy earned a Bronze Lion for its Eye Test Menu-a campaign designed for truck drivers with undiagnosed vision issues. The initiative cleverly disguised an eye test as a food menu, helping drivers assess their vision while grabbing a meal.
Leo also brought home a Bronze for ACKO Tailor Test, a unique health awareness drive that turned measuring tape sessions into preventive heart-health checks based on body measurements.
With several categories yet to be announced, the Indian contingent at Cannes 2025 is poised for its most successful year yet.
