Casio India has unveiled its latest Onam campaign, spotlighting the enduring power of timepieces as heartfelt gifts that capture love, connection, and family traditions.

Set against the vibrant backdrop of Onam celebrations, the campaign film tells the story of a mother welcoming her daughter-in-law to the family during her first Onam. In a moment steeped in emotion and cultural warmth, she gifts her the Casio LTP-SN5YSR-5A – a timepiece designed in India, for Indian consumers. The act of gifting the watch becomes symbolic of timeless bonds and lasting relationships.

https://www.instagram.com/reel/DNkdAjJIMnZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

“With this campaign, we wanted to portray how time, when gifted meaningfully, becomes a reflection of love and togetherness,” said Takuto Kimura, Managing Director, Casio India. “Onam represents unity, tradition, and shared memories – and we’re proud to introduce a watch that resonates with India’s cultural fabric. It’s not just a product, it’s a gesture of emotional connection.”

Conceptualised and produced by Film Your Film Studios and directed by Gaurav Kumar, the campaign film is rooted in authenticity, aiming to reflect the emotional richness and familial warmth of the festival.

This Onam, Casio is not just offering a watch – it’s offering a keepsake of love, woven into a moment of tradition and celebration.