New campaign includes dedicated microsite with visuals and video “No Destination”

Casio Computer has named the hip-hop and R&B girl group XG as the new global ambassador for its iconic G‑SHOCKshock-resistant watches.

XG – short for “Xtraordinary Girls” – is a seven-member ensemble known for its genre-blending sound and rapidly growing international fanbase, particularly among younger audiences. Their global appeal makes them an ideal fit for the bold, boundary-pushing image of G‑SHOCK.

What’s Included in the Partnership

• A dedicated microsite featuring striking visuals of XG wearing G‑SHOCK
• A promotional video titled “No Destination”, where the group is seen entering new realms alongside their timepieces – a symbolic nod to adventure and resilience

XG on the Collaboration

“G‑SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG‑SHOCK, let’s go!”

With this partnership and the microsite rollout, Casio underscores G‑SHOCK’s commitment to daring self-expression and global youth culture.