CavinKare’s popular hair care brand CHIK has launched a vibrant new television commercial for its Egg White Protein Shampoo, emphasizing protein’s power for healthier, stronger hair. The ad spotlights the product’s standout features: double protein nourishment, hair fall prevention, and 5x more conditioning for silky, soft, manageable locks-making it an affordable, results-driven choice for daily care.
Video Link: https://www.youtube.com/watch?v=s2G5eoCAlgw
Aimed at young users and homemakers, the TVC dives into common hair struggles, positioning egg white protein as the hero for everyday vitality. Its lively, youth-focused visuals make the message pop, showing how consistent protein care transforms hair health.
Rajat Nanda, business head – personal care at CavinKare, commented: “Consumers today are increasingly seeking hair care solutions that go beyond cleansing and deliver nourishment benefits. With this campaign, we wanted to communicate the role of protein care in a simple, relatable, and engaging manner while strengthening CHIK Egg White Shampoo’s positioning as an effective everyday hair care solution.”
The campaign airs now on TV channels across Hindi-speaking regions like Uttar Pradesh, Madhya Pradesh, and Rajasthan, plus Tamil Nadu in Tamil. Catch the TVC on YouTube too.
