OpenAI has rolled out ChatGPT’s first nationwide brand campaign in India, positioning voice-first, conversational AI at the heart of daily life. The omnichannel campaign will run across TV, OTT, print, digital and outdoor platforms, reflecting the company’s focus on accessibility and cultural relevance for Indian users.
Video Link: https://www.youtube.com/watch?v=Belt8RStJeM
The launch follows a series of India-focused product updates, including Study Mode for students, the affordable ChatGPT Go plan and IndQA – OpenAI’s new benchmark designed to evaluate AI performance across Indian languages and contexts.
The brand films spotlight two real-life inspired stories illustrating how users across the country turn to ChatGPT for everyday problem-solving, confidence-building and personal growth. Directed by photographer and filmmaker Bharat Sikka, the films will release in seven Indian languages, underscoring ChatGPT’s localisation and voice capabilities.
“Our belief is simple – people should be able to use AI in the language they think and speak in,” said Sheeladitya Mohanty, head of marketing – India, OpenAI. “This campaign draws from real moments where ChatGPT has helped individuals learn, create, prepare and communicate more effectively in their own languages.”
ChatGPT Go has also been made available at no cost for 12 months to eligible users in India who sign up during a limited-time promotional period across web, iOS and Android.
The first film, now live, follows a young woman using ChatGPT to prepare for a job interview. The campaign will continue across TV, digital, streaming, print and OOH, with versions in Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil and Telugu.
