Campaign created by The Womb, produced by Creature Film Company
Cipla Health has unveiled its latest campaign for Astaberry, the beauty and personal care brand under its wellness portfolio. Titled ‘Get the Rich Look’, the campaign redefines the concept of “rich” as naturally glowing, healthy skin-free of makeup or filters-radiating quiet confidence in everyday life.
Conceptualised by The Womb and produced by Creature Film Company, the campaign film presents light-hearted, relatable moments where subtle improvements in skincare change how women are perceived, whether during social interactions, work situations, or personal milestones.
Shivam Puri, MD & CEO of Cipla Health, shared his thoughts:
“At Cipla Health, we aim to create solutions that are effective, accessible, and seamlessly fit into modern lifestyles. This campaign is built on real consumer insights and celebrates the silent power of naturally radiant skin. Astaberry stands for nature-powered skincare that’s reliable, affordable, and suitable for all skin types. As the personal care segment grows beyond metros, this campaign reinforces our promise to meet the evolving beauty aspirations of women across India.”
With a legacy of over 16 years, Astaberry offers a wide range of skincare solutions across 10+ categories and 250+ products. These include hair removal creams, face washes, serums, sunscreens, and facial kits-all infused with nature-based ingredients like papaya, red grapes, strawberry, licorice, mulberry, and rose.
Agency Credits
Agency: The Womb
Founding Partners: Kawal Shoor, Navin Talreja
COO: Dhaval Jadwani
CCO: Suyash Khabya
Creative: Sohil Wadhwania, Shiv Parashar, Komal Sharma, Anshu Gupta
Planners: Gaurav Joshi, Jasmin Tripathy
Account Management: Rajat Pandey, Deepshikha Dutta
Production House: Creature Film Company
Director: Joyeeta Patpatia
Producer: Ramel George
