The campaign promotes expert-led, personalised solutions over traditional DIY remedies.
Clinikally has unveiled its latest brand film titled “Nuskhon Ka The End”, aimed at breaking the reliance on ineffective home remedies for hair fall. The film spotlights the deeply rooted culture of DIY haircare and generational advice in Indian households, while gently encouraging a shift towards scientifically backed, expert-led treatments.
Based on the insight that skincare and haircare habits in India are often shaped by tradition, the film doesn’t dismiss legacy advice but instead advocates for a more personalised, evidence-based approach. Clinikally positions this transition not as a rejection of cultural wisdom, but as a form of self-care rooted in modern expertise.
The film delivers its message by striking a balance-acknowledging the emotional value of family traditions while asserting that today’s needs require evolved solutions. It reframes the conversation to show that choosing personalised care is not rebellion, but respect for oneself.
Isha Godboley, head of brand marketing at Clinikally, commented, “In every Indian home, remedies are shared with love-from turmeric for the skin to oil massages for the scalp. With ‘Nuskhon Ka The End’, we’re empowering individuals to make choices that are right for their skin and hair, while still honouring the intentions behind traditional advice.”
The film underlines Clinikally’s commitment to bridging the gap between tradition and science, encouraging consumers to seek treatments tailored to their unique needs.
