What’s New? Coca-Cola has launched Simply Pop, a prebiotic soda under its Simply Beverages brand, marking its entry into the functional beverage category. Why It Matters? The launch positions Coca-Cola against health-focused soda brands like Olipop and Poppi in the growing prebiotic beverage segment. Where’s It Available? Simply Pop is currently rolling out in major U.S. retailers, including Target and Kroger, with a nationwide expansion planned. Who’s Involved? The product is part of Coca-Cola’s strategic move to diversify its portfolio with better-for-you beverages. Summary: Coca-Cola is shaking up the beverage industry with the launch of Simply Pop, a prebiotic soda designed to cater to health-conscious consumers. Positioned under the Simply Beverages umbrella, this new product line features sparkling drinks enriched with prebiotics to support gut health while offering fruity flavours. The launch comes at a time when functional beverages are gaining immense popularity, with brands like Olipop and Poppi leading the category. Coca-Cola’s move into this space reflects a growing demand for sodas that go beyond refreshment, offering added health benefits. Simply Pop is debuting in flavours such as Strawberry Lemon, Orange, and Concord Grape, crafted with fruit juice and prebiotic fibre. The sodas contain significantly less sugar than traditional soft drinks, making them an attractive option for consumers seeking healthier alternatives without compromising on taste. Coca-Cola’s decision to leverage its Simply Beverages brand—best known for its juices—adds credibility to the launch. With a strong brand presence and widespread distribution, Simply Pop has the potential to reach a broad audience and compete effectively in the prebiotic soda category. • • • • The functional beverage market is witnessing rapid growth, with health-conscious consumers actively seeking products that promote gut health. By introducing Simply Pop, Coca-Cola aims to tap into this trend and expand its presence in the better-for- you soda segment. Call to Action: Try the new Simply Pop prebiotic sodas, now available in select stores. Stay
