Turning every meal into a refreshing experience with India’s favourite dishes.
Coca-Cola has launched a vibrant new campaign that celebrates the joy of pairing a chilled Coke with India’s beloved meals, making every bite an “aaah”-filled moment. Conceived by Ogilvy and directed by Advait Chandan, the campaign stars Diljit Dosanjh and Sanya Malhotra, combining youthful appeal with relatable storytelling.
The campaign creatively extends Coca-Cola’s iconic “aaah” after a sip into a playful suffix for popular dishes – transforming favourites like pizzaaaaaah, bhaturaaaaah, and kulchaaaaah into expressions of refreshment and indulgence.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “The satisfying ‘Aaaah’ after every sip of Coke is universal. By making it a suffix for beloved foods, we make Coca-Cola inseparable from the joy of a meal.”
Karthik Subramanian, Senior Director – Marketing, Coca-Cola India & Southwest Asia, added, “Har Meal Aaah celebrates India’s love for food and shared moments. By pairing Coke with favourite dishes, everyday meals become memorable experiences.”
The campaign’s launch film follows a man on a citywide quest for a mysterious dish, revealing that the real delight lies in the “aaah” moment after every sip. Supported by short digital assets, the campaign captures indulgence, satisfaction, and the perfect pairing of food and Coke.
Credits:
- CCOs: Sukesh Nayak, Harshad Rajadhyaksha & Kainaz Karmakar
- Executive Chairperson: Hephzibah Pathak
- CEO: VR Rajesh
- Chief Strategy Officer: Prem Narayan
- President & Head of Office, Mumbai & Kolkata: Hirol Gandhi
- Creative Team: Karunasagar Sridharan, Jugal Joseph, Nishigandh Dhende & Anuraag Bose
- Account Management: Nikhil Mohan, Anas Dalvi, Andrea Viegas & Udita Anand
- Planning Team: Abir Banerjee & Aditya Arora
- Coca-Cola Team: Karthik Subramaniam, Aabir Chatterjee, Pavan Nagpal, Rohit Chalasani
- Production House: House of Rapture
- Director: Advait Chandan
- Producer: Abhishek Notani
- Credits for Print: Team Ogilvy, Client: Team Coca-Cola
