coto, the emotional wellness platform, has launched a new brand film that places everyday emotional struggles at the centre of the conversation. Narrated by acclaimed actor Mona Singh, the campaign is a reflection of coto’s commitment to making mental and emotional support accessible, relatable, and stigma-free.

Produced by Trigger Happy Entertainment Network, the film draws on insights from millions of consultation minutes recorded on the platform. It captures familiar challenges-navigating long-distance relationships, coping with professional burnout, or balancing parenting and self-care and reframes them not just as pain points, but as moments of resilience and growth.

“At coto, we believe emotional support should feel as natural and immediate as talking to a trusted friend- yet carry the depth and wisdom of professional care,” said Shefali Anurag, Co-founder, coto. “Our mission is to replace silence with presence, stigma with compassion, and isolation with connection. Seeking help doesn’t make you weak, it makes you brave.”

The film moves away from dramatizing distress to portraying what healing and support can look like, echoing coto’s long-term goal of enabling emotional transformation over quick fixes.

For Mona Singh, lending her voice to the film was deeply personal.

“We all face doubt and overwhelm at some point. Just like I rely on a nutritionist and fitness coach for physical health, platforms like coto offer that emotional balance-bringing clarity and calm when it matters most,” she said. “This kind of support system is vital for anyone who wants to thrive, not just survive.”

With India’s $7-billion wellness industry increasingly embracing emotional health as core to overall well-being, coto’s film serves as both a brand narrative and a cultural call to action.

The campaign is now live across coto’s digital platforms and is designed to spark conversations in homes, workplaces, and communities-extending its message far beyond the screen.