Criteo (NASDAQ: CRTO), a global leader in commerce media, has expanded its strategic partnership with Zepto, India’s fastest-growing quick commerce platform, to redefine the advertising experience in the country’s booming retail media space.

Building on a collaboration that began in 2024, the new phase of this partnership enables Zepto to leverage Criteo’s advanced Retail Media Offsite platform, delivering personalized, AI-powered advertising campaigns beyond its app and website. The result: seamless user re-engagement across the open internet and increased performance for partner brands.

By tapping into Criteo’s offsite capabilities, Zepto can now offer brands full-funnel media solutions-from awareness to conversion-while delivering relevant ads tailored to consumer journeys. With India’s quick commerce sector projected to grow 75–100% year-on-year, this collaboration positions both companies at the forefront of a market shift where convenience and personalization drive customer loyalty.

Devendra Meel, Chief Business Officer at Zepto, said:
“As quick commerce transforms the Indian retail landscape, our partnership with Criteo helps us deliver enhanced value to both consumers and brands. Criteo’s technology empowers us to connect brands with shoppers at key decision-making moments, improving engagement and driving impactful outcomes.”

Medhavi Singh, Country Head, Criteo India, added:
“This collaboration unlocks powerful opportunities in India’s quick commerce revolution. By combining Zepto’s rapid delivery model with Criteo’s offsite media expertise, we’re enabling brands to reach high-intent consumers across every stage of the shopping journey.”

Together, Criteo and Zepto are pioneering the next wave of retail media innovation-transforming how brands engage with India’s digital-first shoppers.