Dabur India has partnered with WNNR to strengthen its first-party data strategy, bringing interactive, consent-led experiences to its direct-to-consumer platform, daburshop.com.

The collaboration focuses on integrating gamified and engaging modules into the website, aimed at capturing consumer data through transparent, opt-in interactions. Instead of relying on passive tracking, the approach encourages users to actively participate through product discovery journeys, rewards-based activities, and interactive formats.

This shift comes at a time when brands are increasingly moving away from third-party data, driven by evolving privacy regulations and the need to build direct consumer relationships. By adopting WNNR’s engagement-led interfaces, Dabur aims to create a more meaningful exchange-where consumers share data willingly in return for personalised and enriched experiences.

At the core of this partnership is WNNR’s HIVE (Hyper Intelligence Value Engine), which will enable advanced audience segmentation, campaign optimisation, and targeted communication. The focus remains on balancing personalisation with privacy, ensuring that every interaction is both valuable and compliant.

The initiative also reflects a broader evolution in digital marketing-where gamification is no longer just a novelty, but a strategic tool for driving engagement with measurable outcomes. By embedding purpose-driven interactions into its platform, Dabur is working to turn every touchpoint into a source of actionable insight.

With this move, Dabur positions itself at the forefront of ethical, data-driven marketing-leveraging technology to deepen consumer relationships while prioritising trust and transparency.