Dabur India Limited has announced that it will acquire a minority stake in luxury skincare brand RAS Beauty Private Limited for approximately Rs 60 crore. The investment is the first initiative under Dabur’s newly established investment arm, Dabur Ventures, which aims to support emerging brands in high-growth consumer categories.
Founded by Shubhika Jain along with her sister Suramya Jain and mother Sangeeta Jain, Raipur-based RAS Beauty is a digital-first, farm-to-face luxury skincare brand. The company focuses on combining nature-inspired ingredients with scientific formulations to create premium skincare products. Its product portfolio includes face elixirs, serums and moisturisers infused with essential oils and plant-based active ingredients.
RAS Beauty has positioned itself within the fast-growing natural beauty segment, catering to consumers seeking high-quality skincare products made from nature-derived ingredients. The brand’s digital-first approach has helped it build a strong presence in the direct-to-consumer (D2C) space while gradually expanding its reach through multiple channels.
Abhinav Dhall, executive director and group head of corporate strategy at Dabur India, said the company sees strong potential in the premium beauty segment. He noted that RAS Beauty offers a distinctive value proposition by combining nature, science and luxury, making it well positioned to capture emerging opportunities in the market over the coming years.
Commenting on the investment, RAS Beauty co-founder and CEO Shubhika Jain said the funding will support the brand’s expansion strategy. The company plans to strengthen its omnichannel presence, invest further in research and development, and build its brand and team capabilities.
The partnership is expected to help RAS Beauty accelerate its growth journey while pursuing its long-term goal of becoming a leading Indian luxury skincare brand with both domestic and global presence.
