Dabur India’s Réal brand has launched a compelling new campaign urging consumers to “Keep It REAL, Every Time” by switching from sugar-laden colas to their healthier fruit juice alternatives.
The campaign directly contrasts cola drinks containing “5 cubes of added sugar in every glass” with Réal Activ’s offering of 100% fruit juice containing no added sugars or preservatives.
“Réal has been committed to providing consumers a wide and healthy range of fruit juices and beverages since inception in 1997,” said Monisha Prasher, Marketing Head – Beverages at Dabur India. “This campaign urges consumers to get Real by switching to Réal Activ juices with 100% fruit goodness and no added sugar.”
Réal Activ’s unsweetened juice range is available in five flavors: Mixed Fruit, Apple, Orange, Cranberry, and Pomegranate—all featuring natural fruit goodness without artificial sweeteners or preservatives, positioning the brand as a wholesome alternative to conventional soft drinks.
