DBS Bank India has launched a new integrated campaign featuring filmmaker Farah Khan alongside leading badminton players Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand. The campaign carries the message, “The right choice is right in front of you.”
Conceptualized by Leo India, the brand film uses humour and storytelling to convey the idea of trust and dependability in banking. The narrative follows Farah Khan as she searches for the perfect cast for an advertisement-prioritizing credibility, global recognition, and inspiration-before discovering the five badminton stars as the ideal fit.
The campaign is being rolled out across multiple platforms, including television, out-of-home (OOH), digital, social media, and print. It will be executed across 14 cities such as Mumbai, Delhi, Chennai, Bengaluru, and Hyderabad, ensuring widespread visibility.
Through this initiative, DBS Bank India reinforces its brand philosophy of “Live More, Bank Less,” which focuses on simplifying banking experiences for customers. By associating with accomplished athletes and a well-known filmmaker, the brand aims to build relatability while emphasising reliability and ease of choice.
The campaign highlights how consistent performance and trust can make decision-making effortless-positioning DBS as a dependable banking partner in an increasingly complex financial landscape.
