The film promotes informed parenting and highlights the role of nutrition in building young minds.
Danone India’s Dexogrow has launched a new digital campaign aimed at raising awareness around cognitive development in children. Titled ‘Desh Dimag Se Banta Hai’, the campaign emphasises that a nation’s future depends on the strength of young minds-and that nutrition plays a crucial role in shaping them.
The digital film features a couple navigating their child’s school admission process. Faced with unethical shortcuts like bribery and favoritism, they choose to trust in their child’s merit and mental capabilities-driven by the belief that confidence and sharp thinking come from the right foundation.
A spokesperson from Danone India said, “India is facing a silent crisis: 67.1% of children suffer from iron deficiency and anemia. This isn’t just a health issue-it affects growth, learning, and long-term development. Despite its scale, awareness around iron absorption and its cognitive impact remains alarmingly low. Through Dexogrow, we want to empower parents with both knowledge and a nutritional solution that supports their child’s mental agility.”
Dexogrow is formulated with Iron Biotics, which helps boost iron absorption by 3x-supporting cognitive development in growing children. The product includes 36 essential nutrients and is free from added sucrose, preservatives, and artificial flavours or colours.
The campaign calls on parents, educators, and caregivers to make conscious choices that support a child’s intellectual potential-because real merit comes from a well-nourished mind.
