In recognition of World Emergency Medicine Day, Apollo Hospitals has launched a compelling new awareness film aimed at educating the public on the critical importance of using its emergency helpline number, 1066, during medical crises. The campaign urges people to call for an ambulance instead of self-transporting patients, particularly in life-threatening situations such as heart attacks, strokes, or severe injuries.

The Message: Don’t Drive-Dial for Help

The core message of the campaign is clear: delays in receiving medical attention can lead to worsened outcomes, while trained emergency responders can begin treatment immediately on-site, significantly improving survival and recovery rates.

The short film illustrates this through a non-linear narrative, presenting two contrasting emergency scenarios.

• In one version, a patient is rushed to the hospital by her son, leading to avoidable delays.
• In the second, the son calls 1066, prompting an Apollo ambulance to arrive swiftly, equipped with a trained emergency team that initiates life-saving pre-hospital care.

A Protocol-Driven Approach to Emergency Care

Sindoori Reddy, Director – Strategy at Apollo Hospitals, emphasized the organization’s readiness to deliver high-quality emergency services:

“With our vast hospital network and a fleet of fully equipped ambulances, Apollo Hospitals is uniquely positioned to provide protocol-driven emergency interventions. Our skilled medical teams ensure that treatment begins at the doorstep, often making a life-saving difference.

This film is a reminder that calling 1066 may be the most critical decision you make in a medical emergency.”

Equipped for Critical Moments

According to the hospital, Apollo’s ambulances are fitted with advanced emergency equipment, including:

• ECG monitoring
• Oxygen saturation and heart rate tracking
• Ventilator support

These mobile medical units are designed to bridge the gap between the emergency scene and hospital admission, ensuring that hospital staff are prepped and ready for immediate intervention upon arrival.

The ambulances are staffed with trained emergency personnel, capable of managing a wide range of medical scenarios—from trauma and cardiac arrests to pediatric and maternal emergencies.

24/7 Care, Global Standards

Apollo’s emergency response teams operate round-the-clock, delivering expert care from the moment they arrive. The hospital group claims its emergency and trauma services adhere to international standards, ensuring consistency in first response and critical care.

With this campaign, Apollo Hospitals aims to shift public behavior during emergencies and highlight the life-saving value of calling 1066 instead of opting for self-transport.