SuperCoin users will have direct access to exclusive offers and official merchandise for IPL teams, ICC tournaments, Champions Trophy and many more national & international events.
Flipkart, India’s leading e-commerce marketplace, has announced an exciting new partnership with FanCode Shop to bring authentic sports merchandise to millions of customers. This collaboration creates a dedicated FanCode Shop within Flipkart’s SuperCoin ecosystem, making it easier than ever for sports enthusiasts to purchase official gear from their favorite teams and tournaments.
Making Premium Sports Merchandise More Affordable
The partnership introduces a flexible payment model that allows customers to use their SuperCoins for up to 50% of the purchase price, with the remaining balance payable through standard payment methods including cash or COD (Cash on Delivery). This innovative approach helps customers save significantly – up to 50% of the product price through SuperCoin redemption.
Sports fans can now access official merchandise from a wide range of popular franchises and events, including:
- IPL teams: Rajasthan Royals, Mumbai Indians, Kolkata Knight Riders, Punjab Kings, Gujarat Titans, Delhi Capitals, Lucknow Super Giants, and Sunrisers Hyderabad
- ICC tournaments including World Cups
- Champions Trophy
- Various other national and international sporting events
What Leaders Are Saying About the Partnership
Gaurav Arora, Vice President of Payments and SuperCoins at Flipkart, emphasized the strategic timing of this collaboration: “At Flipkart, we are constantly innovating to enhance the SuperCoins ecosystem, enabling customers to unlock greater value while shopping. This partnership with FanCode Shop comes at the perfect time, offering sports enthusiasts a rewarding way to purchase official merchandise while maximizing their savings through SuperCoins.”
Arora added that expanding SuperCoin redemption options reinforces Flipkart’s commitment to making aspirational products more accessible while ensuring greater affordability and flexibility for customers.
Prasana Krishnan, Co-founder of FanCode, shared his perspective: “At FanCode Shop, our mission has always been to make official sports merchandise more accessible to fans across India. Partnering with Flipkart SuperCoins is a significant step in that direction, as it allows millions of Flipkart users to get authentic gear from their favorite teams and tournaments with added affordability.”
Krishnan noted that FanCode Shop is the first platform to bring official sports merchandise to Flipkart’s SuperCoins ecosystem, expanding their reach and creating a seamless, rewarding experience for sports fans.
Why This Matters for Sports Fans
This partnership comes at an ideal time for Indian sports enthusiasts, with the cricket calendar packed with exciting tournaments and growing interest in various sporting leagues. For devoted fans who want to show their team spirit through authentic merchandise, the combination of official products and SuperCoin savings makes supporting their favorite teams more affordable than ever before.
Flipkart’s SuperCoin program continues to evolve as a powerful loyalty system, now giving sports fans another compelling reason to earn and redeem these rewards while purchasing the authentic merchandise they desire.
