Mayur Hola, Vice President–Brand at Swiggy since May 2024, has become a defining force in transforming Swiggy’s brand into a cultural phenomenon through inventive social media storytelling, experiential offerings, and brand-first campaigns.
Hola began his career as a game designer before pivoting to advertising in 2000 as a copywriter at McCann Erickson. Over two decades, he assumed creative leadership at agencies such as Grey Worldwide, TBWA, Ogilvy & Mather, Contract India, and Havas. He then transitioned to the brand side, driving global brand strategy at OYO before becoming CMO at Culinary Brands, where he managed marketing for brands like Subway, Lavazza, and Fresh & Honest Coffee.
At Swiggy, Hola oversees marketing for Swiggy’s multi-vertical ecosystem-food delivery, Instamart, Genie, Dineout, and Minis-with the strategic mission to unify them under the banner of “everything-in-one-app” convenience.
Hola’s campaigns consistently demonstrate irreverent creativity and cultural fluency. Notable examples:
- A sensorial print ad that invoked the aroma of fresh mangoes in Mumbai newspapers, nudging readers to order mangoes via Instamart-an early viral marketing win executed with Havas Media India.
- A balloon-infused print campaign for Swiggy’s 10th anniversary-placing balloons in newspapers offering a special Swiggy One subscription-a refreshingly playful yet effective offline-to-online moment.
- The ‘Baap Menu’ Father’s Day campaign, which rebranded menu items into playful dad-themed food names-capturing emotional resonance with a humorous tone while promoting special in-app offerings.
Hola also led Swiggy’s IPO-era campaign-Ghanti Bajate Bajate Kahan Poch Gaye-a minimalist digital film that sparked organic engagement without heavy media spend, reinforcing Swiggy’s identity as India’s symbol of convenience: a doorbell ringing at your home.
Known for “sweating the small stuff and the big stuff equally,” Hola combines brand precision with social experiment–led marketing. His leadership reflects in Swiggy’s quirky yet resonant tone, viral impact, and constant innovation across media and verticals. With Hola at the helm, Swiggy continues to raise the bar for new‑age brand communication and cultural relevance.
