GAP has partnered with GRAMMY-nominated artist Young Miko for its Spring 2026 campaign titled “Sweats Like This.” The campaign highlights the brand’s GAPSweats collection through a music-driven storytelling format, featuring a refreshed version of Young Miko’s hit track “WASSUP.” By blending music, fashion and culture, GAP positions its sweats as a symbol of creativity, individuality and self-expression.
At the centre of the campaign is a full-length music video, where fashion becomes part of the performance. The video showcases Young Miko wearing Heavyweight and Extra Heavyweight GAPSweats, including the brand’s iconic arch logo hoodie and custom cropped styles. The campaign emphasises comfort-driven silhouettes such as wide-leg joggers and fleece shorts, presenting the collection as both stylish and expressive.
According to Mark Breitbard, President and CEO of GAP, the brand has always collaborated with artists who influence culture. He noted that Young Miko represents a new generation shaping global trends, making her a natural creative partner for the campaign. Through this collaboration, GAP aimed to transform fashion into entertainment while allowing the artist to extend her music visually.
Fabiola Torres, Chief Marketing Officer at GAP, highlighted that the campaign taps into the growing global influence of Latin music, which continues to shape how people express themselves through style and movement. By combining music, dance and storytelling, the campaign seeks to connect with audiences where culture is actively evolving.
Directed by Bethany Vargas and shot by Olivia Malone, the music video also features choreography by Zoi Tatopoulos, and a dance segment led by 26 Latin dancers, bringing the sweats collection to life through movement.
Born in Añasco, Puerto Rico, Young Miko has become one of the most influential voices in modern music. Her track “WASSUP” has surpassed 137 million Spotify streams, and the artist continues to grow globally with millions of listeners and followers across platforms.
