Godrej Consumer Products Limited (GCPL) increased its advertising and publicity spend to ₹1,369.21 crore in FY25, marking a 2.47% rise from ₹1,336.12 crore in FY24. The figures were revealed in the company’s annual report for the financial year ending March 31, 2025.
Despite a challenging market environment, GCPL – the maker of brands like GoodKnight, Cinthol, and Godrej Aer— maintained its commitment to brand building through consistent marketing investment. The company reported total consolidated revenue of ₹14,364.29 crore, up 1.9% year-on-year, while net revenue stood at ₹1,852.30 crore.
In contrast to GCPL’s increased spend, competitors such as Nestlé and Hindustan Unilever (HUL) cut back on advertising in FY25. Nestlé reduced its ad spend significantly from ₹1,287.68 crore in FY24 to ₹965.86 crore, while HUL trimmed its advertising budget by 4.5%, from ₹6,489 crore to ₹6,199 crore.
GCPL CEO Sudhir Sitapati, in a previous media interaction, reaffirmed the company’s stance, stating:
“As a company, we are big believers in advertising.”
GCPL continues to invest strategically, leveraging mobile ads and wall paintings to connect with rural consumers, and relying on linear and connected TV in urban areas for reach and impact.
With steady ad investments amid a shifting industry landscape, GCPL is reinforcing its commitment to long-term brand growth and consumer engagement.
