Generali Central Life Insurance has launched the second phase of its national brand campaign, Here Now, shifting the narrative from brand introduction to life-stage financial planning.
Video : https://www.youtube.com/watch?v=jVhVHtkuMiw
Originally introduced in November 2025 after Central Bank of India joined as a joint venture partner, the campaign now moves beyond awareness to address long-term priorities such as children’s future planning and retirement-two segments that make up a large share of the insurer’s target audience.
This phase positions life insurance as an enabler of personal ambitions at different milestones. In the children’s planning segment, the campaign portrays young minds imagining futures shaped by space exploration, creative careers and social impact. These stories highlight how early financial preparation can help turn aspirations into reality.
For retirement, the narrative presents the post-work years as a time for renewed exploration. Couples are shown planning travel, learning new skills and pursuing experiences, reframing retirement as an active and fulfilling stage supported by thoughtful financial decisions.
Geetanjali Chugh Kothari, chief marketing officer, Generali Central Life Insurance, said the campaign aims to demonstrate how life insurance supports meaningful life goals while making financial planning feel accessible and empowering.
The campaign is being rolled out in eight languages across television, digital, OTT, radio, outdoor and on-ground platforms, with visibility spanning national and regional channels and major sporting broadcasts.
