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Genpact Unveils Global Rebrand, Embraces Agentic AI and Advanced Tech

Genpact Unveils Global Rebrand, Embraces Agentic AI and Advanced Tech

Genpact, a leading agentic technology solutions company, has announced a global rebrand that signals its strategic pivot toward advanced technologies and autonomous AI-driven solutions. The rebrand was marked by Genpact’s leadership team ringing the opening bell at the New York Stock Exchange, symbolizing the beginning of a new era for the company and its clients.


A Bold Shift to Agentic AI

Balkrishan “BK” Kalra, President and CEO, Genpact, said:

“The move to agentic-driven solutions fundamentally reimagines how business gets done. We are building something truly differentiated: a company where process intelligence and artificial intelligence work as one.”

This transformation builds on the company’s announcement at its 2025 Investor Day, where it introduced GenpactNext– its updated growth model and strategic framework. Genpact’s focus is on developing agentic AI solutions that autonomously orchestrate complex business processes, enabling clients to operate with greater speed, precision, and responsiveness.


New Tagline: ‘On It’

To reflect this evolution, Genpact also unveiled its new tagline – ‘on it.’

Caitlin Blewett, Chief Marketing Officer, Genpact, explained:

“‘On it’ captures the essence of who we are and what we do. Culture is Genpact’s greatest competitive advantage. We don’t merely respond to change – we drive it, creating exponential value for our clients and employees. In a world that moves fast, we move faster. Simply put, Genpact is ‘on it.’”


With this rebrand, Genpact positions itself as a next-generation solutions provider at the intersection of process intelligence and AI, committed to helping enterprises unlock exponential business impact.

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