Strong Profit Growth Fueled by Strategic Investments and Innovation
Gillette India announced its financial results for the third quarter of FY25, reporting a 60% year-on-year increase in net profit. The company’s profit surged to ₹158.68 crore for the quarter ended March 2025, compared to ₹99.09 crore in the same period last year.
This growth was largely driven by strong performance in the grooming category, according to Gillette India’s Managing Director, V. Kumar.
Advertising and Promotional Spend Sees Significant Rise
The company also significantly ramped up its advertising and sales promotion expenses:
- Q3 FY25 Ad & Sales Promotion Spend: ₹109.16 crore
- Q3 FY24 Ad & Sales Promotion Spend: ₹68 crore
This marks an increase of 60.2%, reflecting the brand’s continued focus on marketing investment to drive category growth and consumer engagement.
Revenue Performance
Gillette India’s total sales rose to ₹767 crore in Q3 FY25, up 13% from ₹690 crore in the same quarter last year. Segment-wise revenue for Q3 FY25:
- Grooming: ₹644.5 crore
- Oral Care: ₹123 crore
For the nine-month period ended March 31, 2025, the company reported total sales of ₹2,235 crore, representing a 12% year-on-year growth. This was attributed to a robust product portfolio and an emphasis on innovation.
Full-Year Profit Highlights
For FY25, Gillette India posted a profit of ₹418 crore, a 41% increase compared to the previous year. This growth was driven by:
- Strong topline performance
- Enhanced productivity initiatives
- Portfolio superiority through innovation and execution
Leadership Remarks
MD V. Kumar credited the growth to multiple strategic levers, including:
- Product performance
- Packaging improvements
- Brand communication
- Retail execution
- Consumer and customer value
- Productivity gains
- Constructive disruption
“The strategy is yielding consistent results for us, and therefore remains the right way forward as we step into the new fiscal year,” Kumar said.
