Advertising Rocks is set to return for its fourth season at Goafest 2026, promising a high-energy celebration of music and creativity within the advertising, media, and marketing community. The platform continues to spotlight hidden musical talent from across the industry, offering professionals a stage to express themselves beyond their day-to-day roles.
Hosted as part of Goafest-South Asia’s leading festival for advertising and media-Season 4 will feature solo and duet categories. Participants will go through multiple rounds, leading up to a live finale at the festival. Shortlisted entrants will also receive the opportunity to attend Goafest 2026 free of cost, adding to the appeal of the competition.
Each category will see four finalists competing for top honours. Winners will be decided through a mix of jury evaluation and audience voting, ensuring both credibility and engagement. The prize pool includes ₹50,000 for the solo winner and ₹25,000 for the runner-up, while the duet category offers ₹1,00,000 for the winner and ₹50,000 for the runner-up.
Subhash Kamath, former CEO of BBH and curator of Advertising Rocks, highlighted the platform’s growth, noting its increasing ability to uncover exceptional talent within the industry. Mohit Joshi, CEO of Havas Media Network India and Co-Chair of the Goafest 2026 Organising Committee, emphasised how the initiative reflects the industry’s creative spirit beyond professional boundaries.
Registrations are now open, with entries closing on April 30, 2026. The event will culminate at Goafest, scheduled from May 20–22 at Taj Cidade De Goa Horizon.
