Google has introduced a new advertising feature called Smart Bidding Exploration, aimed at helping advertisers capture a broader range of search queries and improve overall campaign performance.
This tool leverages Google’s AI to adjust ad bids in real-time, enabling marketers to go beyond traditional high-conversion keywords. For instance, instead of just bidding on terms like “home loan” or “mortgage,” advertisers can now confidently target broader intent-based queries like “how to buy a home.”
Smart Bidding Exploration introduces more flexible ROAS (Return on Ad Spend) targets, encouraging exploration of search terms that may not have previously shown strong performance but possess high potential.
The new feature complements tools like AI Max for Search campaigns, which focus on intent-driven search behavior. Smart Bidding Exploration builds on that by uncovering high-performing, untapped search categories.
According to Google, advertisers using this feature have seen:
- An 18% increase in unique query categories that drive conversions
- A 19% uplift in overall conversions
This update is particularly valuable for marketers dependent on historical data, as it encourages a more dynamic and forward-looking strategy. Google positions Smart Bidding Exploration as a way to unlock greater value from campaigns by expanding beyond conventional bidding approaches.
