Greaves Electric Mobility has appointed Pranesh Urs as Head of Marketing. With over 13 years of experience across the automobile and consumer electronics sectors, Urs will lead the company’s marketing function and focus on strengthening the brand positioning of Ampere, Ele and Eltra. Reporting to Managing Director and CFO Vikas Singh, he will drive integrated marketing initiatives across electric two- and three-wheelers while supporting the company’s push towards sustainable mobility solutions.